Agents get trips to Cuba – You get expensive Advertising

Recently it was reported in The Australian that Real Estate Agents in Melbourne who spent a minimum of $250,000 a year on real estate advertising in The Age Newspaper were gifted an all expenses paid trip to Havana, Cuba.

It’s all courtesy of a reward program The Age has implemented for Real Estate Agents.

The Victorian Government outlawed rebate schemes which at some stages were as high as 40% of advertising paid for by property owners.

The Age wants to reward Real Estate agents for revenue it generates for their paper. When you consider we are talking 120 Million or so in real estate advertising revenues, we are talking lots of money.

It’s not just Havana. Agents have been taken to Tuscany, Dubai, Thailand and Las Vegas.

Whilst The Age considers this to be a reward program for clients who spend serious money with them, consider whose money the Agents are spending.

You guessed it. It’s the money they extract from property owners for vendor paid advertising.

Not only do the property owners have to pay huge commissions to these agents – they are also indirectly funding their overseas junkets.

So if you want to pay thousands in commissions, plus sponsor an agents overseas trip, we suggest you select an agent who is very prominent in The Age Newspaper.

If you want to put your money back in your pocket, sell your property yourself. 70% of all property is sold as a result of internet advertising or a “for sale” sign. You can easily do this yourself.

And when you do……. buy a big Cuban Cigar for yourself.


Michael Eroz
Property Analyst
http://www.zeroagents.com.au
e: michael@zeroagents.com.au